We value passion, energy, and enthusiasm to ignite transformation in our industry. Start your career journey with ChemPoint! Be part of our team that is transforming the chemical, ingredient, and industrial finished products industry. The primary purpose of the Marketing Manager is to develop and implement customer-facing strategicmarketing plans in collaboration with suppliers and product management. This role is responsible for thesuccessful implementation of traditional and digital marketing campaigns for ChemPoint. WHAT YOU'LL DO: Partners with Product Managers to develop targeted marketing plans by industry team--30% Defines goals Conducts market analysis Defines customer segments and determines target markets Defines central initiatives Develops value propositions and messaging framework Builds and drives marketing plan Executes plans to build demand and/or brand awareness--70% Analyzes the best marketing channels for strategic execution of product lines and industries Launches channel activities (Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email, Online Ads and Social Media, etc.) to attract customers to our content Develops new content to engage customers for existing and new product lines, industries and trends Develops processes and systems to optimize the entire marketing process and conversion rates Measures and strengthens conversion rates, sales cycle time, and leads generation Key Partners: Sr. Mgr Marketing--Area of responsibility performance; direct supervision Supplier Partners--Engages with supplier partners to build and implement a strategic marketing plan, acting as an extension of their business Product Manager / Industry Manager--Provides general marketing direction regarding product line and customer strategies Business Development--Develops marketing strategy to grow the business portfolio Technology--Co-develops dashboards and online marketing Financial Responsibility: Growth numbers for industry team from marketing including leads and new business WHAT YOU'LL NEED: Education/Experience/Training: Bachelor's degree from fully accredited four-year institution or equivalent work experience is required 5+ years of experience in strategic marketing, management and direct sales, preferably as a Market Analyst, or equivalent experience Specialized Knowledge/Skills: Proven understanding and experience of using PC and Windows OS Proven understanding and experience working with MS Office Suite, with strong Excel skills Expertise in developing and driving marketing strategies (primarily online, across all digital marketing channels) Excellent ability to solve what appears to be unwinnable situations Written and verbal communication and active listening skills Ability to adjust behavior style to successfully interact with others when addressing challenges and objectives Knowledge of marketing strategies and propershort- and long-term execution Knowledge of ChemPoint products, improved services and industries served Knowledge of ChemPoint IT applications Behavioral Competencies: Leading Change--Driving organizational and cultural changes needed to achieve strategic objectives; catalyzing innovative ways to improve results by transformingorganizational culture, systems, or product/services; helping others overcome resistance to change. Execution and Driving for Results--Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement Active Learning--Seeking and demonstrating opportunities to gain new skills, knowledge, and experiences; quickly assimilating and applying new information and skills to improv