Description:

This role manages the go-to-market communication strategy development and implementation for HP's consumer printer hardware in North America (US/CA) through all routes-to-market in owned, earned, and paid assets. Responsibilities include: Marketing Communication Strategy and Planning

• Develop communication strategies for new product launches and portfolio initiatives to deliver the business objectives within the North American market landscape; collaborate and gain consensus with cross-functional teams; share with other marketing disciplines to inform the development of campaigns and assets

• Manage, deploy, and optimize marketing assets to support business objectives, including creative development with agencies, message and concept testing, publishing, measurement and optimization

Product Launch and Route to Market Readiness:

• Content adaptation & origination

• Content development for owned and earned assets

• Guidance for E-tail, Retail, and campaign assets

• Sell-in materials support for sales and channel marketing

• Cross-functional collaboration and deployment

Ongoing Portfolio Management and Support:

• Subject matter expert in assigned portfolio, audience segments, customer journey, and consumer insights

• Optimization of owned assets to increase effectiveness

• Responsive planning to close forecast gaps with marketing activities

Knowledge & Skills:

• Understanding of marketing principles, practices, tactics, and consumer journeys

• Knowledge of digital marketing platforms (media, social, e-commerce)

• Creative development and agency management

• Understanding of RTM, customer channels, reseller co-marketing

• Research and testing experience a plus

Education & Experience:

• Bachelor's Degree or equivalent

• 5+ years of work experience in related field

Equal Opportunity Employer (EEO):

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).